From the author of #bookofjake
BeUncomfortable
The book I was too afraid to write until now.
Three years. Six rewrites. One decision to stop protecting myself from the truth. Out now.
BeUncomfortable
What this book is about
Three years ago I wrote #bookofjake.
People responded to it. It opened doors. I am proud of it.
But it was not the whole story.
The whole story took three more years. Six rewrites. And one decision to finally stop protecting myself from what I actually needed to say.
People responded to it. It opened doors. I am proud of it.
But it was not the whole story.
The whole story took three more years. Six rewrites. And one decision to finally stop protecting myself from what I actually needed to say.
The savings I lost. The foolishness I felt. The faith I found on a street in Manchester when I was looking for chicken wings with my son and a stranger handed me a book and said Allah loves you brother. The people who fell away when the title disappeared. The Lahad Datu road with gunshots in the distance and a bulletproof vest on my chest. The Ramadan sujood on the floor when Fuzi said why don’t you ask your maker for help. Kinabalu at 49 with two bad knees. And at 59 again. The AI company I built before most people in my industry knew what a prompt was. The sixty one year old who is still going.
All of it is in this book.
BeUncomfortable is not a framework. It is a life.
If you have ever lost something you built, felt like the room was too large for someone like you, or wondered whether the next chapter is even possible, this book is for you.
All of it is in this book.
BeUncomfortable is not a framework. It is a life.
If you have ever lost something you built, felt like the room was too large for someone like you, or wondered whether the next chapter is even possible, this book is for you.
WHAT IS INSIDE
Why I wrote this book
I have coached C-suite executives and senior leaders for years.
The number one thing holding most of them back is not talent. Not strategy. Not timing. It is comfort. The job they have outgrown but won’t leave. The conversation they keep avoiding. The version of themselves they stopped pushing because the comfortable version felt like enough.
The number one thing holding most of them back is not talent. Not strategy. Not timing. It is comfort. The job they have outgrown but won’t leave. The conversation they keep avoiding. The version of themselves they stopped pushing because the comfortable version felt like enough.
I have been there too. More than once.
This book is the honest version of that story. Not the polished version. Not the keynote version. The version where I tell you exactly what it cost me, what it taught me, and what it took to rebuild into something more real than what came before.
This book is the honest version of that story. Not the polished version. Not the keynote version. The version where I tell you exactly what it cost me, what it taught me, and what it took to rebuild into something more real than what came before.
You don’t have a motivation problem. You have a comfort problem.
I wrote this book because I needed someone to tell me that. And I want to be that person for you.
I wrote this book because I needed someone to tell me that. And I want to be that person for you.
WHAT IS INSIDE
What you will find inside
BeUncomfortable covers the full arc. Not the highlights. The whole journey.
Why comfort is the real enemy of growth and how it creeps in quietly until it becomes your ceiling.
How to stop playing the victim when everything has gone wrong and take back ownership of your story.
The discipline of boring. The unglamorous daily work that builds the life nobody else can see.
The people who can’t go with you. How to let go without bitterness and who the real ones actually are.
Why comfort is the real enemy of growth and how it creeps in quietly until it becomes your ceiling.
How to stop playing the victim when everything has gone wrong and take back ownership of your story.
The discipline of boring. The unglamorous daily work that builds the life nobody else can see.
The people who can’t go with you. How to let go without bitterness and who the real ones actually are.
What your body already knows. The physical dimension of resilience and why I nearly paid for ignoring it with my life.
Faith. The kind that arrives when you get on the floor and say I cannot see your plan and I will trust you anyway.
AI and what it taught me about staying relevant at sixty one.
And the dream I still carry. The one that makes people laugh. And why I don’t care.
Faith. The kind that arrives when you get on the floor and say I cannot see your plan and I will trust you anyway.
AI and what it taught me about staying relevant at sixty one.
And the dream I still carry. The one that makes people laugh. And why I don’t care.
TEASE LINES
Lines from the book
Lines 1
“You don’t have a motivation problem. You have a comfort problem.”
Lines 2
“The mountain isn’t the problem. The waiting is.”
Lines 3
“It’s not what you know. It’s what you do with what you know.”
Lines 4
“The feeling you’re trying to run from is your compass.”
Lines 5
“I left not long after. Not because the company was failing. Because I was.”
Lines 6
“She said five words. We have to stick together.”
Lines 7
“Five real ones is worth more than a thousand conditional ones.”
Lines 8
“Small acts of chosen discomfort compound into a life that nothing can easily break.”
What people are saying
Adam Lobo
Malaysia's #1 Tech YouTuber
“From the top to the toughest lows, Datuk Jake Abdullah shows what real resilience looks like. No complaints, just grit, growth, and the courage to get back up every time. Genuinely inspiring.”
ABOUT THE AUTHOR
About Jake Abdullah
Jake Abdullah is a veteran broadcaster, keynote speaker, executive coach and CEO of Malaysian Dynamic Media. He started his career as a DJ at Hitz FM in 1996 and rose to become CEO of Astro Radio, Malaysia’s largest radio broadcasting network.
He created Aina, recognised as the world’s first AI radio DJ, and Balqis, the first AI influencer for Bank Rakyat. He holds an MBA from the University of Liverpool and is currently pursuing his PhD at Universiti Utara Malaysia.
He was awarded the Panglima Makhota Wilayah by the Yang di-Pertuan Agong for his services to the nation.
He is the author of #bookofjake and BeUncomfortable. He is sixty one years old and still going.
Follow him at @jakeabdullah on Instagram and LinkedIn.
He created Aina, recognised as the world’s first AI radio DJ, and Balqis, the first AI influencer for Bank Rakyat. He holds an MBA from the University of Liverpool and is currently pursuing his PhD at Universiti Utara Malaysia.
He was awarded the Panglima Makhota Wilayah by the Yang di-Pertuan Agong for his services to the nation.
He is the author of #bookofjake and BeUncomfortable. He is sixty one years old and still going.
Follow him at @jakeabdullah on Instagram and LinkedIn.
Get the book
BeUncomfortable. Out now.
Be the first to get it. Buy now.
Available at bookofjake.my and mdm.my